Peak Milk manufacturer FrieslandCampina WAMCO Nigeria Plc has apologised to the Christian Association of Nigeria for using the crucifixion of Jesus Christ as a metaphor to promote their product on Good Friday, saying the social media advertisement has been withdrawn.
While acknowledging the sensitivity of the social media post “considering the sobriety of the season,” the organisation stated that it was “not intended to make light of the significance of the season nor to inordinately exploit the unrivalled sacrifice of Jesus Christ.”
Ore Famurewa, Executive Director of FrieslandCampina WAMCO Nigeria Plc (Corporate Affairs), expressed regret in a letter to the President of CAN, Archbishop Daniel Okoh, dated April 10 2023, titled “Apology for the Good Friday social media post by the Peak Brand,” obtained by the Ejes Gist News Nigeria on Tuesday morning.
“We hereby reaffirm our unwavering commitment to nurturing Nigeria while upholding all religious laws, tenets, and guidelines.”
“Once again, please accept our heartfelt apologies and pledge to prevent a recurrence in the future.” Please accept my best wishes,” Famurewa said.
The PUNCH described the advertisement as “insensitive, offensive, and totally unacceptable” in a statement issued by its General Secretary, Joseph Daramola.
Daramola claimed that the advertisement was not only disrespectful to the Christian faith, but also an insult to the millions of Christians in Nigeria and elsewhere.
“Good Friday is a solemn day for Christians all over the world, a day we commemorate the death of our Lord and Saviour Jesus Christ, who was crucified on the cross for our sins,” he had said. It is not a day for sleazy commercialism.
“FrieslandCampina WAMCO Nigeria PLC’s action is not only disrespectful to the Christian faith, but also an affront to the millions of Christians in Nigeria and around the world.” We are deeply disappointed that a company of such renown would stoop so low to profit from its customers’ religious sentiments.
“We are considering sanctions against FrieslandCampina WAMCO Nigeria PLC, including a boycott of their products by our members and all well-meaning Nigerians who share our concerns.” We demand that the company immediately withdraw the offensive advertisement and issue an unqualified apology to the Christian community.
“We recall a similar incident in the past when Sterling Bank Plc used crucifixion imagery to promote their product.” We condemned it then, and we condemn it now.
“As a result, we urge all businesses and organisations to be mindful of their customers’ religious and cultural sensitivities when promoting their products.” We will not tolerate any attempt to trivialise or disrespect our faith. Take note!”